atchBox will open the doors to a new retail concept this spring, with a space dedicated to innovation, discovery, and shared experience. Located along Stadthausquai in the heart of Zurich, WatchBox’s Zurich Lounge represents the first phase of the company’s 2022 global expansion, where a curated collection of extraordinary watches will be presented within a contemporary lounge environment, measuring just over 180 square meters.

The Zurich lounge will be WatchBox’s second outpost in Switzerland, supporting the company’s rapidly expanding European business and serving as a ‘watch hub’ for residents and travelers to Switzerland’s largest city. Dedicated client advisors will be on site for private appointments beginning in April 2022, working with clients and watch enthusiasts to collect and source exceptional timepieces, while inspiring curiosity and community. Launch initiatives will be announced in early spring.

Patrik Hoffmann, WatchBox Executive Vice President for Europe, remarks: “After the successful opening of our WatchBox lounge in Neuchâtel four years ago, we are excited to add a location in the financial heart of Zurich and be close to a strong local watch community. Additionally, our new Zurich location will allow tourists, business travelers, and watch connoisseurs to connect and be part of our dynamic – and growing – watch community.”