he SIAR’s 15th edition will take place from October 19th to 21st at The St. Regis Mexico City, with the participation of over 50 leading brands in the sector.

The event will showcase this year’s most incredible high-end watchmaking novelties and the great classics of the participating firms, as well as special editions for the Mexican market and launches that will be revealed worldwide at SIAR. Watchmakers and specialists of the participating brands will share their passion and knowledge with collectors and enthusiasts of high-end watchmaking.

Participating brands represent a mixture of tradition and innovation that captivate the public. There will be historical manufactures that are pillars of the sector (A. Lange & Söhne, Breitling, Girard-Perregaux, IWC, Jaeger-LeCoultre, Montblanc, Piaget, Vacheron Constantin and Zenith), together with companies of great vitality that drive watchmaking to explore new horizons (Bulgari, Chopard, Hublot, Panerai, Roger Dubuis and Ulysse Nardin) and some of today’s most exciting independent houses (Arnold & Son, Bovet, De Bethune, Franck Muller, Jacob & Co, Laurent Ferrier and Reservoir).

In addition, three indie brands will debut with very interesting proposals: Raketa, the sensational Russian manufacturer that has re-emerged with the advice of Manuel Emch; Kross Studio, with its fantastic mechanical watches from Star Wars, Batman and Space Jam; and Konstantin Chaykin, the watchmaker - also Russian - famous for his pieces with animated clown faces.

For the past 14 years, SIAR has been a key platform for the development of high-end watchmaking in Latin America. As the only show of its kind in the region, more than 120 brands and more than 100 general managers (CEOs) have participated. More than 14,000 watches have been exhibited for more than 50,000 visitors. This 2021, SIAR’s success story turns 15 years.

PARTICIPATING BRANDS

• A. Lange & Söhne • Adriatica • Arnold & Son • Baume & Mercier • Bovet • Breitling • Buben & Zörweg • Bulgari • Chopard • Cvstos • David van Heim • De Bethune • Franck Muller • Girard-Perregaux • Greco Genève • H. Moser & Cie. • Hublot • IWC Schaffhausen • Jacob & Co. • Jaeger-LeCoultre • Jumboon • Konstantin Chaykin • Kross Studio • L. Leroy • Laurent Ferrier • Le Rhöne • Louis Erard • Louis Moinet • Manufacture Royale • Mathey-Tissot • Montblanc • Moya • Olivier Savez • Panerai • Perrelet • Phenomen • Piaget • Pilo & Co. • Purnell • Raketa • Reservoir • Roger Dubuis • Speake-Marin • T.U.S. • Trilobe • Ulysse Nardin • Vacheron Constantin • Watchupgrade by Berger • Wolf • Zenith