atchBox, a global leader in collectible luxury timepieces, announces a majority investment in De Bethune, the watch manufacture established in 2002, and led by founder Denis Flageollet and CEO Pierre Jacques.

WatchBox and De Bethune confirmed that the investment has been agreed upon and signed, and closing will take place within the following days. The De Bethune manufacture is dedicated to research and development, and its philosophy combines classic watchmaking skills and craftsmanship with a contemporary technical process.

“WatchBox has been a trusted partner of ours and a dynamic supporter of De Bethune for years,” Denis Flageollet and Pierre Jacques remarked. “We have long admired their desire and commitment to educate the global watch community on the art of watchmaking and are delighted to now join together. WatchBox’s investment will enable De Bethune to fulfill our long-term vision of advancing and reinterpreting watchmaking.”

Pierre Jacques (CEO) and Denis Flageollet (COO and Master Watchmaker) will remain on De Bethune’s board of directors to ensure continuity and will continue to lead the teams in Geneva and L’Auberson. They will pursue the product, distribution, and communication strategies of the brand, honoring the traditions of 18th century watchmaking while delivering technical and aesthetic innovation.