How successful so far is your strategy to make Grand Seiko a global brand?
After gaining its independence, Grand Seiko attracted
a great deal of interest from media, retail partners, and
consumers as a luxury brand. The number of retail stores
has increased significantly, and sales outside Japan have
tripled since then. In the United States, which is our
biggest market overseas, the number of Grand Seiko retail
stores has doubled. In Italy, where there are many
watch fans and aficionados, Grand Seiko was launched
just a few months ago, and I feel there is even greater potential
in the luxury watch market. Our goal now is to
extend our fan base to the wider public, not just watch
fans, and for Grand Seiko to be a serious choice for them
as they consider purchasing a fine watch.
This article is reserved for Europa Star subscribers.
For any questions please contact us at [email protected].