Swatch Group

Certina: “Stabilise quartz, grow mechanical watches”

INTERVIEW

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By Serge Maillard

July 2021

As Certina continues to boost its profile in automatic watches, it is asserting its legitimacy in the popular niche of diving models. The affordable brand is also building a presence in the United States and China, the two most important markets for Swiss watchmaking, where it still has a low profile. We interviewed the new CEO of Certina, Marc Aellen.

Certina: “Stabilise quartz, grow mechanical watches”

INTERVIEW

Español Français

By Serge Maillard

July 2021

Certina: “Stabilise quartz, grow mechanical watches”

As Certina continues to boost its profile in automatic watches, it is asserting its legitimacy in the popular niche of diving models. The affordable brand is also building a presence in the United States and China, the two most important markets for Swiss watchmaking, where it still has a low profile. We interviewed the new CEO of Certina, Marc Aellen.

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