About Audemars Piguet

Audemars Piguet

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Audemars Piguet

A selection of Europa Star articles on Audemars Piguet.

Audemars Piguet [RE]Master02: an archive beauty returns

Audemars Piguet [RE]Master02: an archive beauty returns

Audemars Piguet’s [RE]Master programme reinterprets rare, era-defining watches. For its second iteration, the Manufacture has chosen a model from 1960 - a (...)

Audemars Piguet appoints Ilaria Resta as new CEO

Audemars Piguet appoints Ilaria Resta as new CEO

Ms. Resta will replace long-time CEO François-Henry Bennahmias, who previously announced his intention to leave the company after almost 30 years with (...)

The movement that made the Royal Oak

The movement that made the Royal Oak

Calibre 2120 is its name, and the movement derived from it Calibre 2121. For a long time, this was the thinnest mechanical automatic rotor movement in the (...)

Audemars Piguet offers a new “immersive” experience

Audemars Piguet offers a new “immersive” experience

Audemars Piguet announces the launch of its very first public and immersive Masterclass entitled “Crack History’s Code”. This four-and-a-half-hour experience (...)

Museum: Audemars Piguet's new oxymoron

Museum: Audemars Piguet’s new oxymoron

GUIDED TOUR

The new Audemars Piguet Museum is an oxymoron: a combination of opposites that create a strong and surprising experience. It associates the solid and (...)

François-Henry Bennahmias: “Many changes are coming our way”

François-Henry Bennahmias: “Many changes are coming our way”

INTERVIEW

The date of this interview with the CEO of Audemars Piguet is 22 April – an important detail in this period of pandemic, when all over the world the (...)

Why Audemars Piguet is getting in the hotel game

Why Audemars Piguet is getting in the hotel game

Ever dreamed of spending the night in a hotel developed by a luxury watch brand? Soon you’ll be able to do just that, and enjoy beautiful Swiss nature at (...)

A brief history of Audemars Piguet chronographs

A brief history of Audemars Piguet chronographs

LE BRASSUS

Audemars Piguet is one of the Swiss manufacturers with the longest expertise in chronographs. It goes back almost to the founding of the manufactory in (...)

“It's suicide to play around with prices!”

“It’s suicide to play around with prices!”

INTERVIEW WITH FRANÇOIS-HENRY BENNAHMIAS

Stung by Europa Star’s last feature on the sensitive issue of the pricing practised by watchmakers, François-Henry Bennahmias, CEO of Audemars Piguet, felt (...)