The Lady Deep Purple by JORDI Swiss Icon is further proof that purple is this year’s fashion colour of choice for ladies. Its 37mm case in stainless steel shares the same smooth and rounded design as the Mega Icon collection, which was inspired by the surface of pebbles in the upper reaches of the Rhone valley, which have been worn smooth over millennia of erosion.

A polished and lacquered dial in purple is the centerpiece of the watch and features the brand’s signature scissor-cut pattern. A purple surround on the bezel, a purple satin strap and subtle purple inserts of the side of the lugs complete the “colour block” look that has been one of the elements that stood out at this season’s catwalk shows.

A quartz movement powers the watch, which has an hour and minute display and small seconds sub-dial at 6 o’clock and – like all Jordi Swiss Icon models – a big date window at 12 o’clock.