VOLUME BRANDS

Europa Star

VOLUME BRANDS

Swatch Big Bold Chrono with stopwatch function

Swatch Big Bold Chrono with stopwatch function

Swatch launches Big Bold Chrono with the stopwatch function that allows to play with the very concept of time by pausing or re-setting it as (...)

What Ralph Lauren's watchmaking strategy reveals

What Ralph Lauren’s watchmaking strategy reveals

WATCHES AND FASHION

Fashion brands entering the watch industry are facing difficult strategic choices, particularly with regard to their positioning and distribution. (...)

Swatch presents Sistem51 bio-reloaded models

Swatch presents Sistem51 bio-reloaded models

The recently introduced bio-sourced materials, extracted from the seeds of the castor plant, now debut in the brand’s mechanical watch line Sistem51, a real (...)

Swatch: New headquarters and a lot of questions

Swatch: New headquarters and a lot of questions

WHAT’S NEXT

The magnificent “serpent” designed by Japanese architect Shigeru Ban for Swatch took more than eight years to rise out of the ground and unfurl its coils in (...)

Victorinox and the challenges of the affordable watch

Victorinox and the challenges of the affordable watch

INTERVIEW

Victorinox, which manages the watch production of both the Victorinox and Wenger brands at its horological centre in Delémont, has just opened a new store (...)

Movado Group: “Perceived value is the key to fashion”

Movado Group: “Perceived value is the key to fashion”

VOLUME BRANDS

Manufacturing and distributing the Hugo Boss and Tommy Hilfiger brands under licence, the Movado Group is a world giant when it comes to fashion watches. (...)

The lessons to be learned from the 99%

The lessons to be learned from the 99%

VOLUME BRANDS

At the start of the year, Europa Star devoted a feature to the issue of the price of Swiss watches, which soared between 2000 and 2013 before experiencing (...)

“The average age of our customers is falling dramatically”

“The average age of our customers is falling dramatically”

GUCCI

Gucci is undergoing a revolution! Their new designer, Alessandro Michele, is now making his mark on the brand with the bee logo which was the first to (...)

Swatch, constantly breaking the mould

Swatch, constantly breaking the mould

HISTORY

Nearly 35 years on from its launch, the little plastic watch is still proving an unprecedented hit. The reasons behind this success story lie in the very (...)

Severin Wunderman, the genius precursor of the fashion watch

Severin Wunderman, the genius precursor of the fashion watch

ARCHIVES

In April 1993, Europa Star dedicated its cover to Gucci Watches, which at the time was licensed to the Severin Group, owned by Severin (...)

Over the rainbow with fashion watches

Over the rainbow with fashion watches

Fashion watches used to be looked down upon by the majority of the watch industry due to derivative designs and ‘here today and gone tomorrow’ styling. (...)